Jacob has more than 15 years’ professional experience in the fields of print and digital media, journalism, advertising, and marketing. Since 2018, Jacob has worked with companies to improve their market presence through the development of content strategies and cohesive brand messaging.
Jacob holds a Bachelor of Communication (Majoring in Journalism) from Monash University, Australia. In addition to this degree, he holds tertiary qualifications in Professional Writing and Editing, and Business Marketing Writing. As of 2020, Jacob is Google Digital Marketing Certified (YVD KWR THY) and HubSpot Inbound Marketing Certified.
Jacob has worked in corporate roles for companies that include Bauer Media and News Corp Australia. During this time, he has been a marketing manager, publishing team leader, communications executive, and advertising consultant.
Since 2018, Jacob has worked independently as a freelance journalist, digital content writer, and copywriter. His clients have included marketing agencies, e-Commerce brands, web designers, law firms, and multinational recruitment providers.
Author Latest Post
How do you attract the best employees? It’s a question that all businesses grapple with. As most hiring managers will testify, finding qualified candidates who fit in with your company’s culture can be extremely challenging. In data published within Deloitte’s 2019 Global Human Capital…
What Does PEO Stand For? Before we answer the question of “What is a PEO?” and “What does a PEO do?” it’s important to ask ‘What does PEO stand for?’. PEO is an acronym for ‘Professional Employer Organization’, a company that offers co-employment and…
As the world’s largest and most diverse continent, Asia is home to world-class tech hubs, advanced infrastructure, and heavily populated emerging markets. Over the last three decades, Asia has experienced a rapid technological boom, with GDP growth across many of the continent’s economies outstripping…