When you are contemplating which PEO to work with, you may be considering a local PEO instead of a global or international PEO. However, PEOs that have a national or local presence can often provide important benefits to your business, including the following:
Knowledge with Local Laws
One of the most important benefits that a PEO can provide is knowledge of the local regulatory scheme. Businesses that expand to new areas may be unaware of the local labor and employment laws, which can jeopardize their business and reputation. In addition to national variations, there are also differences at the local and regional levels within a country.
Additionally, this area of the law is constantly evolving, so it can be difficult for businesses to keep up with these changing regulations, especially if they operate in multiple countries. When a new law is put in place, it can be a challenge for foreign businesses to become compliant with it.
When you have a PEO with a local presence in the city where you are expanding your business, it will be more likely to learn about regulatory changes and implement strategies to quickly make your business compliant with them.
Local PEOs often have strong relationships with regulatory authorities, which often allows them to anticipate changes and ensure you are aware of what is on the horizon. By working with a local PEO, you can have a team that is specifically dedicated to keeping up with changes in regulations and how they impact your business.
A local PEO will have knowledge about local labor laws and regulations and be able to advise you on issues such as:
- Provisions to include in employment contracts
- Sick leave
- Holiday pay
- Minimum wage
- Maternity/paternity leave
- Social security systems
- Termination and severance procedures
Awareness and Expertise with Local Markets
When you work with a local PEO, you gain access to the knowledge and experience of the team. The team is aware of the local market, its values, its trends, and what has worked and has not worked in the past. You can directly benefit from your PEO’s understanding of cultural norms and nuances so that you can better deliver your marketing message to local customers. Additionally, your PEO can provide you with strategies that are tailored to your specific market.
Having a national PEO with local offices can provide greater convenience and accessibility to your business. A national PEO can often provide you with access to better technological tools and streamlined HR processes.
However, you will still need to have someone on the ground as your point of contact in case a problem arises and you need a local presence. This is a far better option than having to wait for a representative from a national firm to fly out every time an issue arises. When there is a local presence, you can tap into this resource if an unexpected problem arises and you need help onsite that cannot be provided over the phone or through teleconferencing.
A local PEO can provide a personal touch, show you how to use certain systems, answer your questions, and handle in-person orientation if needed. At the same time, you will want to be able to tap into the resources that a national PEO can provide, such as the ability to provide training and assist with onboarding if you have a large team.
National PEOs also have a greater reach when it comes to recruitment, so you can gain access to a global talent network. National PEOs can also offer better benefit packages because they have a greater number of employees, so this allows smaller businesses to offer more competitive benefit packages than they would otherwise be able to provide.
National PEOs often have extensive experience in the field and have developed best practices. They can help set up the systems you need to make your business expansion a success and to address challenges promptly when they arise. They can also provide timely solutions that are tailored to your business’ specific needs.
Can a National PEO Support Your Global Expansion?
While a national or local PEO may have knowledge and expertise in your local market or local regulations, they may not have the same expertise in other markets. This is why it is important to work with a national PEO that has even offices and representatives across various regions who can support your global expansion efforts.
If you are considering expanding to a new region to test the local market, but your long-term goals include expanding across multiple regions or countries, a global PEO is what you need to support these objectives. However, you want to ensure that the PEO you select has the reach and influence in the areas where you are hoping to expand.
You want to be sure that you work with a PEO who has real support on the ground in any area where you hope to expand, not that will try to apply a one-size-fits-all approach to new markets. Each new market will have its own unique challenges, regulatory scheme, market conditions, values, belief systems, cultural norms, and other regionally-specific considerations, which is why it is important to work with a PEO that can offer local experts on these issues.
Get the Help You Need
When it comes to PEOs, choosing between a national PEO or a global PEO is a critical decision. If you are planning to expand to a specific region only, you can work with a national PEO that has offices in the areas where you want to expand. This option will provide you with several benefits; you can leverage the resources that a national PEO offers while having a local representative who can meet with you in person and have specialized knowledge of local market conditions and regulatory schemes.
However, if you are planning to expand on several regions, you may decide for a global PEO that has a strong presence on most of the markets where you want to operate.