In China, drinking wine is chic and trendy. It comes as no surprise therefore that China is hosting this year’s 25th Brussels World Wine Competition where a record number of wines will be tested.
The Brussels World Wine Competition (Concours Mondial de Bruxelles) is considered one of the most significant wine exhibitions worldwide. On its 25th edition, the competition will be held outside Europe for the first time at the Nirvana Resort Beijing in the Haidian district from May 11 to 13, 2018.
The Concours Mondial is one of the most important wine exhibitions in the world and this is the first time it will be held outside of Europe. Being a key event in the world of wine, the holding of the competition in China signifies the strong wine market it currently has.
More than 330 reputable and internationally renowned judges from over 50 countries worldwide are chosen rigorously for their expertise in assessing wine. They will be testing and evaluating more than 9,000 wines before choosing the winners.
For its part, China presented to the competition over 480 variants of wine, an increase of 90.2% from last year. This begs the question of whether the wine will soon dethrone traditional ice alcohol in China.
China – One of the World’s Biggest Wine Consumer
China has indeed surprised the world for its wine consumption. In 2012, China is the world’s 5th biggest consumer of wine. In 2013, the Chinese drank over 1.8 billion bottles of red wine. This must be one reason the country has overtaken France and Italy and has been declared by VINEXPO as the biggest consumer of red wine for 2014. The following rankings of the top three countries with their corresponding red wine consumption are as follows:
- China – 155 million (nine-liter) cases
- France – 150 million cases
- Italy – 140 million cases
Numerous other accolades were received by China in relation to its wine consumption, as illustrated in the following infographic. In fact, according to statistics from the International Organization of Vine and Wine, China is now the second largest country in the world in terms of vineyard area at 847,000 hectares. Spain takes the top spot while France is third.
In a more recent research conducted by VINEXPO, its CEO Guillaume Deglise predicted that China will be the second largest wine consumer by 2020, next to the USA. Its wine sales could very well surpass that of France and UK and reach up to US$21.7 billion. Most foreign Wine companies in China are using employment services (PEO) in China to set up their operation.