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Wine export company Confrérie des Domaines used PEO to successfully break into the China market without entity establishment.
Partnering with Horizons, Confrérie des Domaines has established its regional headquarters in Shanghai, China, as well as country offices in Hong Kong, Taiwan, and Macau.
As a leading player in the wine export business, Confrérie des Domaines was already widely known and trusted in the European markets. In order to cement its reputation as a global leader and to access Asia’s high-growth wine markets, however, a direct presence in the region was deemed necessary.
One of the most compelling reasons for expansion, according to the company’s Greater China Export Manager, Etienne Croset, was the facilitation of more effective relationship management. In China especially, being able to conduct business locally was considered imperative for strong and trusting relationships with Chinese wine importers and excellent customer service with consumers in the region.
Having core staff on-site in Asia would, according to the company, be critical to developing its supply chain networks. Placing an Export Manager directly in Shanghai was also convenient for oversight of the Hong Kong, Taiwan, and Macau markets.
In addition to employment, tax, and legal support to establish the company’s presence in Asia, assistance was required to ensure that foreign staff placed in new offices were happy with their new working environment.
As Confrérie des Domaines’ only employee in China at the time, I was concerned about having a proper work environment, and wanted to avoid working from home or local coffee shops. Horizons promptly set up a working space in an office with other beverage industry representatives, allowing me to meet new people, forge new business partnerships, and stay focused on the big picture of our operations in Asia.
Horizons provided comprehensive employment support via its highly-regarded Professional Employer Organization (PEO) services. Additional support was provided through the leveraging of local partner networks for office set up and other complementary services.
As a China PEO Provider, Horizons served as the staff’s Employer of Record, administratively managing their employment on behalf of Confrérie des Domaines and absorbing all employer liabilities.
To facilitate rapid, flexible, and compliant market entry, the service included:
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